Enrolment enquiries
1 to 30 September 2026
Website enrolment form
Families, repeat submissions counted onceAug
8
Sep
6
Facebook and Instagram forms
Enquiries from the adsAug
1
Sep
1
- Six families enquired through the website and one through the Facebook ads, seven in total against nine in August.
- The Facebook ads have brought in one enquiry a month since August. The reason: the Kindy 2027 ads, which brought in almost every Facebook enquiry, were switched off once 2027 filled. Only the relocating-families ads are running now, and they're reaching families already living in WA rather than families moving here.
- The Kindy 2028 and East Coast relocating campaigns are built and ready, which puts the ads back in front of the families most likely to enrol.
Your page, followers and posts
New followers+14
▲ 17% Aug: 12
Posts22
▲ 120% Aug: 10
Total likes174
▲ 49% Aug: 117
Likes per post7.9
▼ 32% Aug: 11.7
- 1,445 followers on 1 January, 1,591 now. That's 146 new followers this year, between 9 and 24 every month.
- You posted more than twice as often as August (22 posts against 10), and total likes went up from 117 to 174. Each post averaged fewer likes (7.9 against 11.7), which is normal when posting more often.
- Your most liked posts: Education Assistant Appreciation Day (25 likes), Interschool Athletics (22), Father's Day Breakfast (19) and the emotions and wellbeing post (17). Posts about people and big school days get the most likes.
- Comments (6) and shares (4) were low, as they were in August (7 and 12).
Your ads and videos
How many people stopped scrolling for each video, and how many kept watching
Thinking of Moving to Karratha?
Relocating families ad, version 2. First month running.
Shown in the feed4,934
Stopped scrolling850 17%
Kept watching176 21% of those
1Enquiries
$71.28Per enquiry
$71.28Spend
Content note17 in every 100 people stopped scrolling, and 1 in 5 of those kept watching. It brought in this month's Facebook enquiry. It's being shown to families in WA, so the East Coast version will put the same message in front of families actually planning a move.
Video preview not available
Join Our Team at St Paul's
Staff recruitment ad. Paused on 10 September.
Shown in the feed5,390
Stopped scrolling2,171 40%
Kept watching624 29% of those
673Website clicks
$45.64Spend
August: 48% stopped, 37% of those kept watching.
Content noteYour strongest video for stopping the scroll, at 40 in every 100 people. It sent 673 people to the jobs page in 10 days before we paused it, and it stays off until you need it again.
- Organic Boosting (putting your best school posts in front of more local families): $48.16 in September against $92.89 in August, for 293 likes, comments and shares against 145. Twice the engagement for half the spend.
Google Ads
1 to 30 September 2026
Spend$206.83
▲ 10% Aug: $188.67
Clicks151
▼ 38% Aug: 243
Cost per click$1.37
▲ 76% Aug: $0.78
Visits from Google ads147
▼ 41% Aug: 251
- The new Australia-wide campaign for families relocating to Karratha started in September and took 67 clicks for $84.13.
- Something we're fixing: $35.18 of September's spend (49 clicks) went on people searching for St Paul's by name, mostly "st paul's karratha" with an apostrophe. Those families find you for free in Google anyway. We're adding that spelling to the block list so the money goes on new families instead.
Google search (SEO)
Where your website shows up in Google, without ads
Clicks from Google, 1 to 13 Sep136
▼ 4% 1 to 13 Aug: 141
Visits from Google search604
▼ 5% Aug: 637
"karratha primary school"8
Page one all year, position 8 in August
- You've held page one for "karratha primary school" every month this year, between positions 7 and 11. The line is flat, so we expect it to stay on page one.
- September's search figures only run to 13 September because of a delay in the Google data feed. The full month will be in next month's report.
| Search term | Searches / month | Times shown in Sep | Average position | Page | vs end of August |
|---|---|---|---|---|---|
| st pauls karratha | 200 | 175 | 2.74 | Page 1 | ▼ 1 |
| karratha primary school | 150 | 86 | 8.05 | Page 1 | No change |
| karratha schools | 70 | 46 | 8.3 | Page 1 | ▼ 1 |
| karratha primary schools | 30 | 30 | 13.67 | Page 2 | ▼ 5 |
| schools in karratha | 30 | 29 | 15.59 | Page 2 | ▼ 5 |
Your year so far
1 January to 30 September 2026
Ad spend in 2026$4,163.51
Google $1,671.63, Meta $2,491.88
Enrolment enquiries in 202665
46 from Facebook, 19 from the website since 20 June
Cost per enquiry$64.05
All ad spend divided by all enquiries
Facebook followers+146
1,445 to 1,591
Google AdsMeta Ads
Facebook and Instagram formsWebsite enrolment form
- Website enquiries have only been counted since 20 June, so the real total for the year is higher than 65.
- January to March were the strongest months for Facebook enquiries (11 each) while the Kindy 2027 ads ran. That's the pattern the Kindy 2028 campaign is built to repeat.
What's next
- 01Kindy 2028 and East Coast adsBoth campaigns are built. They go live once the ad wording is signed off, putting the ads back in front of the families most likely to enrol.
- 02Google Ads block listAdding the apostrophe spelling of St Paul's so ad money only goes on new families.
- 03Term 4 video shootNew videos for the ads and your Facebook page.